From handbag packaging to handbag printing to use, not only to provide convenience for shoppers, but also to take the opportunity to promote products or brands again. The handbag with exquisite design will be loved, even if the handbag is printed with eye-catching trademarks or advertisements, customers will be happy to reuse, this handbag has become one of the most efficient and inexpensive advertising media. Handbag design general requirements is concise and easy, handbag design, in the process of bag printing positive in general is given priority to with company logo and company name, or with the company's business philosophy, design should not be too complicated, can deepen the consumer impression of the company or product, achieve good publicity effect, handbags printing to expand sales, establish famous brand, Stimulating the desire to buy has a big role to play in enhancing competitiveness. As the premise of handbag design and printing strategy, the establishment of corporate image has a more important role that can not be ignored. As the basis of design, the grasp of form psychology is very important. From the perspective of visual psychology, people reject the monotonous and uniform form and pursue diverse changes. Handbag printing should reflect the distinctive characteristics of the company.